Packaging refers to the process of designing, evaluating and producing packages to protect a product from physical damages and to prepare goods for transport and warehouse logistics, sales, end use.
Now a days, Packaging is not limited to the protection of the product alone. It has been used as a marketing tool for building brand.
There are three levels of packaging.
- Primary Packaging
- Packaging that closely touches a product or referred as “ Retail Package”
- It’s main goals are to protect the product and attract and inform customers.
2. Secondary Packaging
- The package used to ship products already in primary packaging.
- It protects products and provide branding
- It facilitates the handling of smaller products by collating them into single pack.
3. Tertiary Packaging
- This packaging used to ship the secondary packages
- Tertiary packaging is typically not seen by retail customers.
- It also referred to as a “Bulk or Transit Packaging”
AT EXPERT VALUE PACK LLP, WE SPECIALISE IN SECONDARY AND TERTIARY PACKAGING.
